Kaneen was instrumental in helping to create Park Tucson’s new brand. Beginning with data analysis and surveys, Kaneen defined our current market and offered a blueprint for where we wanted to be after rebranding. Now we have a new name, logo and brand identity that effectively reflects our products and service areas — and offers more flexibility on marketing collateral.

— Donovan Durband,
Director, Park Tucson



Kaneen has worked closely with clients to develop and implement rebranding techniques with the objective of increasing brand awareness and perception. Using branding research, logo development, and positioning. Kaneen has successfully created brands that resonate among consumers.